One Last Shot is a multimedia event that showcases the determination of ordinary individuals in an extraordinary situation. The show works on a strong insight: that everyone harbours a belief they could have been the best, if only they’d been given the chance. One Last Shot Format documents the story of a group of amateurs that get one last opportunity to fulfill their dreams: whether it’s to play soccer against a professional team, or to perform together with at famous band.

The first soccer version was aired on GolTV Canada, and this is Season 1 Launch Promo. 

Unfold is a documentary following the creative process of a generation of Mexican artists that generated a substantial impact on contemporary Mexican culture. Produced by The Bakery and ICE (Institute for Creative Exchange), the film was directed by Ximena Berecochea and Salvador Alanis.

In Latin America, we developed a TV series for Elle Magazine. The result? The ratings were seven time higher than the average for our broadcaster, E! Entertainment Television. In its second season, our Elle show became a key property for the network. And more importantly, it became a fashion design reference for people in the biz and consumers.

The One Last Shot format consists of 13 30 minute TV episodes, which collectively tell the story of the idea’s inception, the team’s formation and training, and the final event. The complete season will take the viewer on an epic journey that is forever defined by a single question: can a team of could-have-beens turn themselves into heroes, just for one day?

20 amateur players over 25 from all over Mexico will have the opportunity to make their dream come true: to play against legendary Santos Laguna soccer team in Torreon, Mexico. 

This is part of a new series of video displaying the diverse and multicultural landscape of Toronto. 

The Bakery performed a series of on-line and off-line events to support Toronto FC Season Five. The event included stunts at different parts of the city, viral videos, TV commercials and community outreach.

Originally aired on TV, our profile of Chris Johnson shows the charismatic personality of the Olympic boxing champion.